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In a space designed by AMO and 2x4, characterized by graphic panels, both on the catwalk and on social media ("a story within a story"), the 2018 spring-summer collection for women was presented.

This theme had already been used by PRADA for the launch of its 2018 spring-summer men’s collection; but on this occasion, for the new graphic elements, PRADA worked with eight artists from different generations based on one inspiration: "women portrayed by women". As for the design trends, they evaluate the representation of femininity and feminism, which intertwine endless stories.

“The show is a bit militant—I don't think that women have achieved enough yet by far,” said Miuccia Prada

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