The 18th edition of the Salon International de Haute Horlogerie (SIAR) gathered 49 brands in Mexico City

SIAR celebrated its 18th edition with the presence of 49 prestigious brands, executives and celebrities; some 3,000 guests enjoyed numerous novelties, global launches, unique pieces and limited editions created exclusively for the Mexican market.

Carlos Alonso, Director General of SIAR, said: "Watchmaking has been growing in Mexico for 18 years and we have not yet reached the ceiling". Julien Tornare, new CEO of Hublot, who presented the Spirit of Big Bang Titanium Green Carbon Mexico, and Jacob Arabo, founder of Jacob & Co, were present for the worldwide launch of the Skull Double Tourbillon. Anne-Laure Ritter, President of Jaeger-LeCoultre in the Americas, and Greg Weeter, President of Piaget in the Americas, were also present.

 

 

Love for Mexico

One of SIAR's most cherished traditions is the presentation of limited editions and unique pieces by brands dedicated to Mexico.

Spirit of Big Bang Titanium Green Carbon Mexico: In this limited edition of 35 pieces, Hublot combines its spirit of innovation with an unprecedented sense of ecological responsibility. The watch is composed of very different materials. The titanium case is complemented by a carbon bezel.

It has some of the most sought-after characteristics in watchmaking, such as extreme lightness, maximum resistance to shocks and scratches, and anti-magnetism. In addition, its exotic green hue bathes the frosted carbon heart developed by Hublot, with an authentic nopal strap and details in the same shade.

Skull Double Tourbillon: Presented in a 46 mm rose gold case, the Skull Double Tourbillon highlights the architectural design of the case and the Cordura patterned rubber strap. The double tourbillon is an example of Jacob & Co's bold aesthetic vision. The dial is adorned with a rose gold skull in honor of the Day of the Dead.

A unique piece that transcends the boundaries of traditional watchmaking. A timepiece that not only tells the time, but contemplates mortality itself.

 

 

Fuego Nuevo: Created by Louis Moinet, this chronometer evokes the celebration of the New Fire, a ritual marking the rebirth of the sun and the renewal of the cycles of time, symbolized by the Sun Stone, one of the most emblematic creations of Aztec culture. In homage to Aztec culture, the sphere is made from a disk carved from one of the oldest meteorites discovered on Earth, the Muonionalusta, formed 4.6 billion years ago.

The Fuego Nuevo is equipped with the LM135 caliber, a mechanism that includes a flying tourbillon with an off-center cage at six o'clock that defies gravity.

Historiador Reserva de la Familia: It is a limited edition of 50 pieces, the result of a collaboration between the owners and employees of Jose Cuervo, who also created a limited edition of their famous tequila Reserva de la Familia Añejo to celebrate this exclusive launch.

Owners of these watches will also receive a limited edition bottle of the exclusive tequila and a prestigious Cuervo y Sobrinos humidor.

 

Text: Alejandra Cañedo ± Photo: Cortesía de las marcas