A Step Farther, Paving its Own Way

The renowned Swiss Manufacture of Haute Horlogerie, Audemars Piguet, founded in 1875, launched its new collection CODE 11.59 by Audemars Piguet in Mexico City for Latin America, and it represents one of the most significant releases for the brand. The acronym CODE means Challenge, Own, Dare and Evolve, concepts that seek to inspire clients to experience the new revolutionary timepieces that include 13 references, five new complications and six cutting-edge calibers. To create these watches and achieve both their beauty and complexity, it was necessary to create new techniques and tools. The result is a testament to the history and experience of the brand.



To break the rules, you must first master them


The event took place at the 35th floor of the Punta Reforma tower, where guests enjoyed an exclusive presentation of the Rêves dance company and a playlist of Dj Miss Mara afterwards.

François-Henry Bennahmias, CEO of Audemars Piguet, commented that CODE “consists of human challenges. It tells the fascinating stories of committed watchmakers who dared to follow their own convictions, who joined forces and persevered, constantly overcoming their own limits.” 



Text: ± Photo: Audemars Piguet