There are only a few days left before Watches and Wonders Shanghai opens its doors on Wednesday, August 28, 2024, a watchmaking event that has become a must-attend.

The West Bund Art Center will be the venue where the fourth edition of Watches and Wonders will reaffirm its roots in China. For five days, from August 28 to September 1, 2024, the event will offer a dynamic and innovative program, opening its doors to the general public for the first time for three days, during which local and international protagonists will gather to share their passion for watchmaking.

After two days reserved for professionals, the Salon will open its doors for the first time to the general public for three days, from Friday to Sunday.

This edition will present watchmaking on several levels, from the launch of collections and demonstrations to the presentation of exceptional timepieces, a new futuristic space called the LAB for discovery, a customized lecture program, and an impressive photographic exhibition.

Nine prestigious Maisons - A. Lange & Söhne, Baume & Mercier, Cartier, IWC Schaffhausen, Piaget, Vacheron Constantin, Nomos Glashütte, Panerai and Roger Dubuis - will take over the West Bund Art Center and offer a generous variety of activities at their stands. They have redoubled their efforts and ingenuity to create a program designed for beginners as well as connoisseurs and collectors of fine watchmaking.

Attendees will be able to participate in tastings of iconic timepieces or this year's newest models, as well as guided tours.

The new LAB space will allow start-ups, schools and engineers to share their vision of the watchmaking of the future. The focus will be on innovation, with an emphasis on education and culture. A program of 6 conferences and 5 auditorium panels will also address the younger generation, discussing current issues and deciphering industry trends and challenges.

Finally, a selection of striking black and white photographs from the exhibition Les Garde-temps by Luc Debraine, former director of the Swiss Camera Museum in Vevey, which skillfully stages frozen watches presented at the Geneva Salon. Each photograph is designed to preserve the precious time that stands still.