For the third consecutive year, the trade show will be open to the public.

A total of 60 brands, with the arrival of Bvlgari and six new independent brands, will welcome visitors to Watches and Wonders Geneva from April 1 to 7. This year, visitors and watch enthusiasts will enjoy a unique experience.

For the third consecutive year, the event will be open to the general public. After four days reserved for professionals, from Saturday, April 5 to Monday, April 7, watch lovers and collectors will be able to enjoy a program specially designed for them.

By reserving a place for an exclusive presentation of new products or signing up for a guided tour with an expert to discover the secrets of the Maisons and their creations, visitors will live a unique experience. Those who prefer to embark on a journey of discovery on their own, immersing themselves in the brands' universes and allowing themselves to be surprised by iconic creations and unique events, will be carried away by the emotions that await them throughout their visit.

Discovery and experimentation continue in the LAB, a space dedicated to innovation and new technologies that explores the future of training and the watchmaking profession. Brands, start-ups and students will present projects and prototypes in a new environment.

The Longitude Zero exhibition will take visitors on a journey along the Greenwich meridian in search of time markers.

In the City will bring watchmaking to the city center with a completely free program of events, discoveries and experiences and the participation of numerous partner boutiques.

Throughout the week, the watchmaking professions will be in the spotlight, from the brands' stands to the Watchmaking Village on the Pont de la Machine, where apprentices and trainers will offer initial training in the sector.