The company finds an ideal environment for its expansion in this technological epicenter.

Ulysse Nardin has marked a new milestone in its history with the opening of its first standalone boutique in North America. Located at The Villa in Menlo Park, California, this exclusive boutique was developed in partnership with Stephen Silver Fine Jewelry.

Patrick Pruniaux, President and CEO of Ulysse Nardin, emphasized the significance of this new space: "Since 1846, Ulysse Nardin has been advancing watchmaking with innovation and precision. Now, with this boutique, we bring the best of our Manufacture to collectors in Silicon Valley and beyond, in a space that reflects our essence".

A space for those passionate about fine watchmaking

The design of the boutique is intended to immerse visitors in the Ulysse Nardin universe. Mineral-inspired materials, mirrored surfaces and conceptual lighting give life to an environment that is both an art gallery and a laboratory for watch enthusiasts. One of the most striking details is a lighting installation that spells "Silicon Inside" backwards, a nod to innovation and the boutique's location.

According to François-Xavier Hotier of Ulysse Nardin Americas, this boutique is a manifestation of the brand's DNA: "It is the fusion of Swiss watchmaking tradition and technological avant-garde, a space where collectors and enthusiasts can explore the extraordinary.

For his part, Jared Silver, president of Stephen Silver Fine Jewelry, emphasized the importance of this opening for the luxury ecosystem in Silicon Valley: "Our community values independence and creativity, principles that Ulysse Nardin perfectly embodies. We are proud to welcome their boutique to The Villa Menlo Park.

The Villa Menlo Park: An Epicenter of luxury and sophistication

Located at 500 El Camino Real, The Villa Menlo Park has established itself as a destination of choice for the world's most exclusive brands. In addition to Ulysse Nardin, it houses boutiques from independent watchmakers such as MB&F and H. Moser & Cie, luxury safe manufacturer Buben & Zörweg, and Stephen Silver Fine Jewelry. The complex also includes world-class dining options such as the California-Indian restaurant Eylan, helmed by Michelin-starred chef Srijith Gopinathan.