The BR-Bird was created by Bruno Belamich, co-founder and creative director for Bell & Ross. The single-seater aircraft has a Rolls Royce V12-60NG propeller engine, built entirely with high-tech materials (graphite, fiberglass, titanium alloy and aluminum), and developed on a base engine of the Merlin type. Its design is based on models from the 1930s, such as the Comet DH.88, the Hughes H-1 and the Bugatti-DeMonge 100P. Additionally, its "Y" shaped tail guarantees maneuverability. It measures 9.5m in length and its wingspan is of 10.31m.

The BR-Bird inspired two watches: the BR V1-92 RACING BIRD and the chronograph BR V2-94 RACING BIRD. These two limited editions introduce aviation to Bell & Ross.