During the international watch and jewelry industry trade show, Watches & Wonders, Zenith unveiled its latest watch designs and the revival of some of its most distinguished models.
After in 2020 the brand launched the DEFY 21 Ultraviolet, featuring the world's first violet-colored chronograph movement, which stands out against the sandblasted matte titanium case, this 2021, with DEFY 21 Ultrablue, Zenith seeks to express the unique watchmaking vision of the future. Its dial, partially open, features closed chronograph counters slightly overlapping, with a gray tone finish to match that of the case.
The blue-colored movement is accentuated by the unique, avant-garde design with open, angular bridges. The 44 mm titanium case highlights the movement's blue bridges. It is available with a black rubber strap and tone-on-tone stitching.
The DEFY 21 Ultrablue is now available in Zenith's physical and virtual boutiques worldwide.
Blue is a color that occupies a special place in its heritage; considering that it was the backdrop of the starry night sky in which its founder, Georges-Favre Jacot was inspired to name his brand. It has also been widely explored in its most complex watches, becoming a symbol of Zenith's futuristic Haute Horlogerie.
Finally, as part of its new Zenith ICONS program, the Maison will select and start with the search for well-preserved, iconic, vintage watches with some historical reference; these will be restored and certified in Le Locle to be subsequently sold exclusively in Zenith boutiques.
Defined as "an exciting new chapter" for the company's legacy by Julien Tornare, CEO of Zenith, it is about joining the past with the future by celebrating the rich history of the brand with references that have become true icons of watchmaking.