After 20 years of watchmaking based on the Tambour, Louis Vuitton is upgrading its offering.

Jean Arnault, Marketing and Watchmaking Director, has reinvented the shape of the Tambour 40mm, which marks a complex reboot of Louis Vuitton's design language.

"With this launch, we want to open a new chapter in the Maison's watchmaking history by creating a timepiece with strong watchmaking inspirations, yet identifiably Vuitton," said Arnault.

The brand's details are present throughout, combined in a modern design. It is made of smooth steel, with the letters Louis Vuitton surrounding the bezel. Comfort is key: at 9.7 mm thick, it is practically as heavy as a bracelet.

A watch for everyday use, it is distinguished by its modern dial, available in two shades. Its heart beats with a hand-finished, chronometer-certified LFT023 caliber: LV's first exclusive automatic three-hand movement designed in collaboration with the watchmaking specialists Le Cercle des Horlogers.

Launched this summer, it redefines the brand's mission and follows the debut of Pharrel Williams as Louis Vuitton's creative director for menswear.