Alessandro Sartori, artistic director of the world's leading luxury clothing brand Ermenegildo Zegna, presented in Los Angeles, California, his new 2018 Ermenegildo Zegna Coutura XXX collection, which includes essential items "play by your own rules".

It is an innovative and functional concept that is comprised of t-shirts, sweatshirts, denim, outwear, caps and sneakers, made with natural and ecological materials that include pure cotton, recycled polyester and technical silk fabrics. The designs contain handmade graphics and applications. The collection is now available in two exclusive locations worldwide: Los Angeles and New York, and it will be available globally on February 8, 2018.

The L.A. Dance Project, spearheaded by Benjamin Millepied, attended the exclusive launch event wearing the Ermenegildo Zegna Couture XXX collection designed by Alessandro Sartori.