Louis Vuitton, French fashion giant, welcomes Virgil Abloh as new creative director for the brand’s menswear collection. His first show will be at the Men’s Fashion Week this upcoming summer. Originally from Rockford, Illinois, Abloh and his appreciation for luxury and savoir-faire, paired with his streetwear style, will appeal to younger consumers, a goal that many fashion brands have been trying to achieve with different levels of success.

 

“It is an honour for me to accept the position of men's artistic director for Louis Vuitton. I find the heritage and creative integrity of the house are key inspirations and will look to reference them both while drawing parallels to modern times.” - Virgil Abloh