The Maison's fragrances are at the Grand Palais Éphémère in Paris.
From December 15 to January 9, 2023, the Le Grand Numéro de Chanel exhibition will present a unique sensory adventure with its spectacular fragrances, in a quest to maintain its legacy in the industry.
The Grand Palais Éphémère is renowned as the fashion house's runway venue.
Curated by Thomas du Pré de Saint Maur, Chanel’s head of global creative resources for fragrance and beauty, fine jewelry and watches, the exhibition allows visitors to be guided through the different chapters of the brand's rich perfume portfolio.
It will feature a fashion archive, art installations, virtual reality immersions, and expert consultations. An entire room dedicated to No5 features never-before-seen artwork by Andy Warhol and an augmented reality experience where you can assume the role of perfumer Ernest Beaux in 1921, introducing Gabrielle.
According to Thomas du Pré de Saint Maur: "Gabrielle Chanel became Coco on stage [...] when she launched No5 she took the world by storm."