A selection of some of the world's biggest fashion houses traveling to far-flung locations to showcase their latest collections.
This year, destinations selected for the brands' Cruise 2024 collections include Paramount Studios in Los Angeles, Seoul, Isola Bella in Italy and Mexico City.
In the United States, a basketball court was recreated at Paramount Studios for the presentation of Chanel's latest Cruise collection. Sportswear stood out, mostly shiny cropped denim and lamé swimsuits, with leg warmers complementing the look.
Gyeongbokgung Palace – a 14th century royal residence in Seoul, South Korea – was the setting for the Gucci 2024 Cruise show on May 17. The Maison's creative team followed the same patterns as the womenswear collection presented in Milan in February this year, inspired by Tom Ford in the 1990s. For this show, the models wore matching Gucci surfboards.
On May 20, the Dior Cruise collection will land in Mexico City. It is worth mentioning that this is not the first time that the Maison is interested in the country, considering that the same 2019 collection, in France, was inspired by Mexican culture and took as inspiration the skirmishes.