Dior celebrates 78 years of the iconic Miss Dior fragrance with a new exhibition.

Tokyo's Roppongi Museum is the venue for the experiential exhibition Miss Dior: Stories of a Miss, which explores the history of the House's most famous fragrance and its cultural impact on the world through a series of rooms.

Designed by Dutch architecture firm OMA, the exhibition features sinuous walls adorned with pink ribbons, giant rotating perfume bottles and olfactory niches. "Miss Dior: Stories of a Miss reveals new perspectives on timeless iconographies while conveying the brand's vitality," they said.

From archival artifacts to contemporary products, from haute couture to ready-to-wear, the space is made up of different intertwined stories. In addition, the design team selected a series of ephemera, reference artworks, classic illustrations, and brand campaigns that together create the fragrance's identity.

 

 

The journey begins with a large, rotating reproduction of Eva Jospin's latest Miss Dior perfume bottle. A unique display case sits at the center, highlighting the special edition perfume.

Next, Fields of Flowers introduces visitors to the five floral scents and their individual ingredients. Throughout the exhibit, the fragrance's signature ribbon unfurls across the room, creating a continuous path that retells the brand's story with new narrative frames.

Miss Dior: The Birth of Ready-to-Wear, for example, houses the eponymous collection launched in 1967. Dior Illustrated recreates the work of René Gruau and Mats Gustafson, the House's first and current artists, respectively.

The Miss Dior Dream is a journey through an undulating landscape of key couture garments combined with specially designed artwork and perfume bottles.

The exhibition is open to the public until July 16 this year.