As part of Milan Design Week 2025, Hermès proposes a visual experience that deliberately moves away from excess to focus on the essence of the object.

Under the artistic direction of Charlotte Macaux Perelman and Alexis Fabry, Hermès presents an installation characterized by the purity of white, which acts as a silent backdrop for its new homeware collection.

The proposal once again takes place in La Pelota, a former sports field from the 1940s that has hosted various installations by the brand in previous years. This time, however, there is a notable change in the approach: instead of clearly handcrafted structures, Hermès opts for a more refined and conceptual language.

The installation consists of large white boxes suspended above an equally pristine floor. Described by the artistic directors as "almost colorless," these structures function as contemporary pedestals that carefully frame the objects on display.

The restraint of the environment allows the vibrant colors of the collection to project as subtle chromatic halos, elegantly interrupting the prevailing monochrome.

"To design an object, to make it, you need a box. The staging is a search for the object," explains Macaux Perelman. This approach results in an almost museum-like presentation, where each piece is revealed with intention and restraint.

Among the featured designs is a lacquered glass side table created by designer Tomás Alonso. The piece is completed with a round, swiveling Japanese cedar top and a pink upholstered interior in embossed leather. Meanwhile, Irish designer Nigel Peake presents a 33-piece porcelain dinnerware set decorated with delicate watercolor motifs and arranged as if preparing a ceremonial meal.

Other elements include hand-woven tufts of cashmere presented as works of textile art; blown glass vases with crisscrossed leather "jackets" that reference traditional equestrian blankets; and a design by Parisian artist Amer Musa with appliquéd polka dots inspired by children's games.

"The box contains the object, the idea we have of it and the dream it inspires," concludes Macaux Perelman, evoking the metaphor of the block of marble that contains the latent form of the sculpture.

In an edition of the Salone del Mobile where bold and exuberant proposals proliferate, Hermès offers a contemplative pause. His installation invites us to take a closer look and rediscover the poetry in form, color and silence.