The Second FIFAWorld Cup
for LOUIS VUITTON
lujos •
luxuries
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27
P
aris, 12th June 2014. Louis Vuitton
is proud to be part of his second FIFA
World Cup. After his first appearance in
a soccer field in South Africa in 2010, the
Louis Vuitton case, specially designed
to carry the famous trophy, will be present on the
last day of the Soccer World Cup, on July 13th, in Rio
de Janeiro's Maracana soccer stadium.
Commissioned by the FIFA in 2010, as special
orders, the case made by hand in the Louis Vuit-
ton historic workshop in Asnières, near Paris,
has been designed meticulously to contain the
famous trophy, which measures 36 cm in height,
weighs 6,175 Kg and is made of 18 solid gold
carats with a basis of malachite. Wrapped by
the iconic Monogram canvas of Louis Vuitton,
the case for travel is equipped with the lock and
hinges of bronze, flagship of the company. The
case opens from the front and by the top allow-
ing the trophy to be removed easily when, after
the final game of the July 13th, will be delivered
to the captain of the winning team.The special
request of FIFA perpetuates the long tradition
of Louis Vuitton to create stylish and original
kits to enable travellers to carry their most cher-
ished possessions. Over 150 years, the workshop
of Asnières has produced an extraordinary array
of designs that are bespoke, from the trunk-fold-
ing bed that was part of the team of the African
explorer Pierre Savorgnan Brazza, up to a trunk
of desktop for thousands cigars and even a tea
service notebook, for the Maharaja of Baroda.
The workshop also created the trunk that con-
tains the oldest sporting trophy in the world of
sport, the famous
aguamanil
silver for the Amer-
ica's Cup, which dates back to 1851.
Special orders represent the quintessence
of the
savoir-faire
of Louis Vuitton, integrating
the imagination of its designers and the skill
of its craftsmen to create something genuinely
unique. Each special order is truly singular, an
original idea that takes shape gradually through
detailed sketches and developed prototypes.
Each year they finish around 450 special orders,
some modest, other large in scale, but each meet
the specific need of the client or making a dream
come true. The only condition for any special or-
der of Louis Vuitton is that it must respect the
spirit of travel, be created both to protect and
carry some value of the customer, a condition
accomplished naturally by the case destined to
the trophy in the FIFA World Cup.
